Editable Templates

Our comprehensive template library ensures consistent brand application across all marketing materials and communications. These professionally designed templates incorporate our colour palette, typography, imagery guidelines, and tone of voice to maintain brand integrity while providing flexibility for diverse content needs across our global network.

Usage Guidelines

Logo placement

• Always maintain a minimum clear space around the logo
• Position logos in the upper left corner for documents, the upper right for presentations
• Use appropriate logo version (full, abbreviated, or symbol) based on available space
• Never resize logos disproportionately or alter colours

Color application

• Use our four-colour palette strategically to create visual hierarchy
• Ensure sufficient contrast for accessibility (especially for text overlay)
• Apply colours consistently across related materials in a campaign
• Reserve Comet (yellow-gold) for key highlights and call-to-action elements

Typography hierarchy

• Maintain consistent heading styles using Montserrat ExtraBold
• Apply appropriate line spacing and character spacing as specified
• Ensure text remains legible at all sizes, especially in digital formats
• Use typography to guide the reader’s eye through content logically

Platform-specific applications

Website templates
Header and footer specifications, page layouts with proper brand integration, button styles, and navigation elements that reflect our professional yet approachable aesthetic.

Social Media guidelines

• Facebook: Cover photos, post graphics, and event banners
• Instagram: Story templates, post formats, and highlight covers
• LinkedIn: Company page headers, article graphics, and professional post formats
• Twitter: Header images, promoted tweet graphics, and thread visualizations

Print advertisement formats Full-page magazine ads, newspaper inserts, conference banners, and exhibition displays with proper brand element placement and messaging hierarchy.

Email Marketing
Newsletter layouts, announcement templates, and automated email series that maintain brand consistency while optimizing for various email clients and mobile devices.

Quality control checklist

Before Publishing Any Material:

• Logo appears in correct size and position
• Colors match brand specifications exactly
• Typography follows established hierarchy
• Imagery aligns with brand guidelines
• Tone of voice is consistent with brand standards
• Contact information and social media handles are current
• All text is proofread and culturally appropriate
• File formats are optimised for intended use

Template Access and Customization

Approved modifications:
Templates may be customised for content, regional languages, and specific campaign needs while maintaining core brand elements. Local adaptations should preserve the overall visual identity and brand integrity.

Restricted elements:
Logo design, core colour palette, and typography choices cannot be altered. Any significant modifications require approval from the Aflatoun International communications team.

Template library:
All current templates are available through our brand portal, with regular updates to ensure compliance with evolving brand standards and platform requirements.

Support:
Contact the communications team for guidance on template selection, customization questions, or requests for new template formats not currently available in the library.