A strong brand requires careful protection and consistent application. Our brand guidelines serve as a comprehensive roadmap for properly representing the Aflatoun identity.
These standards will guide all stakeholders – whether internal team members or external partners – who work with our brand elements, and they’ll provide a foundation for any future brand evolution. Most importantly, maintaining consistency across the Aflatoun brand is crucial, which means our guidelines must be concise and accessible so our worldwide network of partners and implementers can easily understand and follow them.
This guide is designed to help you understand and implement our brand consistently and professionally.
Here, you’ll find all the essential information on our visual identity, communication tone, and best practices to strengthen our brand presence.
All versions of the logo, including black and white, two-color, and four-color options, along with guidelines for their use.
Primary and secondary brand colors, including RGB, CMYK, and HEX codes.
Selected fonts and guidelines for their use in headings, subheadings, and body text.
Examples of images and graphics that best represent the brand, along with tips for selecting and using them.
Guidelines for the tone and style of brand communication, including examples of appropriate and inappropriate language.
"Join The Movement” Toolkit is your comprehensive resource package about Aflatoun. We built this Toolkit to promote Aflatoun’s mission and impact.
Examples of correct usage of brand elements in various marketing materials, such as websites, social media, brochures, and advertisements.
Templates for documents, presentations, and other digital materials to help maintain brand consistency in a digital environment.
