{"id":1459,"date":"2025-09-30T09:26:14","date_gmt":"2025-09-30T09:26:14","guid":{"rendered":"https:\/\/brandmanual.aflatoun.org\/?post_type=dlp_document&#038;p=1459"},"modified":"2025-10-02T11:36:09","modified_gmt":"2025-10-02T11:36:09","slug":"aflatoun-international-tone-of-voice-guide","status":"publish","type":"dlp_document","link":"https:\/\/brandmanual.aflatoun.org\/ru\/document\/aflatoun-international-tone-of-voice-guide\/","title":{"rendered":"Aflatoun International TONE OF VOICE ENG"},"content":{"rendered":"<div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0 !gap-3.5\">\n<p class=\"whitespace-normal break-words\">Our tone of voice reflects Aflatoun International\u2019s unique position as a trusted partner in global education \u2013 professional yet accessible, authoritative yet warm. We communicate with the confidence that comes from over two decades of impact while maintaining the approachability that makes complex financial and social concepts understandable to diverse audiences worldwide.<\/p>\n<p class=\"whitespace-normal break-words\"><strong>Empowering and Optimistic<br \/>\n<\/strong>We believe in the potential of every child and young person. Our language reflects this optimism while acknowledging real-world challenges. We focus on possibilities, growth, and positive change rather than limitations or problems.<\/p>\n<p class=\"whitespace-normal break-words\"><strong>Clear and Accessible<br \/>\n<\/strong>Complex educational concepts are made simple without being simplified. We use plain language that translates well across cultures and languages, avoiding jargon that might exclude or confuse our global audience.<\/p>\n<p class=\"whitespace-normal break-words\"><strong>Respectful and Inclusive<\/strong><br \/>\nWe honor the diverse cultures, contexts, and capabilities within our network. Our communication acknowledges different perspectives and experiences while maintaining universal principles of respect and dignity.<\/p>\n<p class=\"whitespace-normal break-words\"><strong>Action-Oriented<br \/>\n<\/strong>Our language motivates and inspires concrete steps toward positive change. We use active voice and specific examples to demonstrate impact and encourage engagement.<\/p>\n<p class=\"whitespace-normal break-words\"><strong>Consistency Principle:<br \/>\n<\/strong>Whether writing a formal report or social media post, our voice remains recognisably Aflatoun -empowering, clear, respectful, and action-oriented.<\/p>\n<\/div>\n<\/div>\n<div class=\"h-8\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our tone of voice reflects Aflatoun International\u2019s unique position as a trusted partner in global education \u2013 professional yet accessible, authoritative yet warm. We communicate with the confidence that comes from over two decades of impact while maintaining the approachability that makes complex financial and social concepts understandable to diverse audiences worldwide. Empowering and Optimistic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1465,"template":"","doc_categories":[68],"doc_tags":[],"doc_author":[],"file_type":[80],"class_list":["post-1459","dlp_document","type-dlp_document","status-publish","has-post-thumbnail","hentry","doc_categories-tone-of-voice"],"download_url":"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/09\/Aflatoun-International-Tone-of-Voice-Guide.pdf","file_size":"240 KB","filename":"Aflatoun-International-Tone-of-Voice-Guide.pdf","download_count":"3","version_history":{"file":{"1460":{"version":"","size":"240 KB","last_used":1759224573,"url":""}}},"acf":[],"_links":{"self":[{"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/dlp_document\/1459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/dlp_document"}],"about":[{"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/types\/dlp_document"}],"author":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/media\/1465"}],"wp:attachment":[{"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/media?parent=1459"}],"wp:term":[{"taxonomy":"doc_categories","embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/doc_categories?post=1459"},{"taxonomy":"doc_tags","embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/doc_tags?post=1459"},{"taxonomy":"doc_author","embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/doc_author?post=1459"},{"taxonomy":"file_type","embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/ru\/wp-json\/wp\/v2\/file_type?post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}