{"id":1739,"date":"2025-08-19T12:17:06","date_gmt":"2025-08-19T12:17:06","guid":{"rendered":"https:\/\/brandmanual.aflatoun.org\/ton-de-voix\/"},"modified":"2025-10-02T18:14:39","modified_gmt":"2025-10-02T18:14:39","slug":"ton-de-voix","status":"publish","type":"page","link":"https:\/\/brandmanual.aflatoun.org\/fr\/ton-de-voix\/","title":{"rendered":"Ton de voix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1739\" class=\"elementor elementor-1739 elementor-404\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5667f8 e-flex e-con-boxed e-con e-parent\" data-id=\"a5667f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74946c0 elementor-widget elementor-widget-video\" data-id=\"74946c0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/JKca7AmmE3M?si=NLh3vs3T46PK2EQa&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b6d96e e-flex e-con-boxed e-con e-parent\" data-id=\"6b6d96e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc2af7 elementor-widget elementor-widget-spacer\" data-id=\"9fc2af7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a45c6e1 e-flex e-con-boxed e-con e-parent\" data-id=\"a45c6e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef4dc7 elementor-widget elementor-widget-text-editor\" data-id=\"6ef4dc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0 !gap-3.5\"><h1 class=\"text-2xl font-bold mt-1 text-text-100\">Ton de voix<\/h1><p class=\"whitespace-normal break-words\">Notre ton de voix refl\u00e8te la position unique d\u2019Alfatoun International en tant que partenaire de confiance dans l\u2019\u00e9ducation mondiale \u2013 professionnel mais accessible, autoritaire mais chaleureux. Nous communiquons avec la confiance acquise au cours de plus de deux d\u00e9cennies d\u2019impact, tout en conservant une approche accessible qui rend compr\u00e9hensibles les concepts financiers et sociaux complexes pour des publics divers \u00e0 travers le monde. <\/p><h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">Les caract\u00e9ristiques de notre voix<\/h2><p class=\"whitespace-normal break-words\"><strong>Autonomisant et optimiste<\/strong><br>Nous croyons au potentiel de chaque enfant et de chaque jeune. Notre langage refl\u00e8te cet optimisme tout en reconnaissant les d\u00e9fis du monde r\u00e9el. Nous nous concentrons sur les possibilit\u00e9s, la croissance et le changement positif plut\u00f4t que sur les limitations ou les probl\u00e8mes.  <\/p><p class=\"whitespace-normal break-words\"><strong>Clair et accessible<\/strong><br>Les concepts \u00e9ducatifs complexes sont rendus simples sans \u00eatre simplifi\u00e9s \u00e0 l\u2019exc\u00e8s. Nous utilisons un langage clair qui se traduit bien \u00e0 travers les cultures et les langues, en \u00e9vitant le jargon qui pourrait exclure ou d\u00e9router notre audience mondiale. <\/p><p class=\"whitespace-normal break-words\">Respectueux et inclusif<br>Nous honorons les cultures, contextes et capacit\u00e9s diversifi\u00e9s au sein de notre r\u00e9seau. Notre communication reconna\u00eet diff\u00e9rentes perspectives et exp\u00e9riences tout en maintenant les principes universels de respect et de dignit\u00e9. <\/p><p class=\"whitespace-normal break-words\"><strong>Orient\u00e9 vers l\u2019action<\/strong><br>Notre langage motive et inspire des actions concr\u00e8tes vers un changement positif. Nous utilisons la voix active et des exemples pr\u00e9cis pour d\u00e9montrer l\u2019impact et encourager l\u2019engagement. <\/p><h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">Lignes directrices du style de communication<\/h2><p class=\"whitespace-normal break-words\"><strong>\u00c0 utiliser :<\/strong><\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">Utilisez \u00ab autonomiser \u00bb plut\u00f4t que \u00ab aider \u00bb pour d\u00e9crire notre approche<\/li><li class=\"whitespace-normal break-words\">Utilisez \u00ab partenaires \u00bb plut\u00f4t que \u00ab b\u00e9n\u00e9ficiaires \u00bb en parlant des organisations avec lesquelles nous travaillons<\/li><li class=\"whitespace-normal break-words\">Utilisez \u00ab jeunes \u00bb ou \u00ab enfants et jeunes \u00bb plut\u00f4t que des termes g\u00e9n\u00e9riques<\/li><li class=\"whitespace-normal break-words\">Exemples concrets et r\u00e9sultats sp\u00e9cifiques<\/li><li class=\"whitespace-normal break-words\">Formulation positive qui reconna\u00eet les d\u00e9fis tout en mettant l\u2019accent sur les solutions<\/li><\/ul><p class=\"whitespace-normal break-words\"><strong><br>Exemples de langage appropri\u00e9 :<\/strong><\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">\u00ab Alfatoun permet aux enfants de d\u00e9couvrir leur potentiel gr\u00e2ce \u00e0 l\u2019\u00e9ducation sociale et financi\u00e8re. \u00bb<\/li><li class=\"whitespace-normal break-words\">\u00ab Nos partenaires dans 116 pays cr\u00e9ent un changement durable dans leurs communaut\u00e9s. \u00bb<\/li><li class=\"whitespace-normal break-words\">\u00ab De jeunes entrepreneurs construisent des entreprises sociales qui profitent \u00e0 leurs quartiers. \u00bb<\/li><li class=\"whitespace-normal break-words\">\u00ab Ensemble, nous favorisons l\u2019\u00e9ducation financi\u00e8re qui ouvre les portes aux opportunit\u00e9s. \u00bb<\/li><\/ul><p class=\"whitespace-normal break-words\"><strong><br>\u00c0 \u00e9viter :<\/strong><\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">Langage condescendant ou paternaliste<\/li><li class=\"whitespace-normal break-words\">Jargon acad\u00e9mique excessif ou terminologie complexe<\/li><li class=\"whitespace-normal break-words\">Formulation n\u00e9gative qui met l\u2019accent sur les probl\u00e8mes plut\u00f4t que sur les solutions<\/li><li class=\"whitespace-normal break-words\">Clich\u00e9s g\u00e9n\u00e9riques du secteur du d\u00e9veloppement<\/li><\/ul><p class=\"whitespace-normal break-words\"><strong><br>Exemples de langage inappropri\u00e9 :<\/strong><\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">\u00ab Nous sauvons les enfants de la pauvret\u00e9 \u00bb (nous positionne comme des sauveurs)<\/li><li class=\"whitespace-normal break-words\">\u00ab Les jeunes d\u00e9favoris\u00e9s ont besoin de notre intervention \u00bb (centr\u00e9 sur le d\u00e9ficit et condescendant)<\/li><\/ul><h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">Adaptations sp\u00e9cifiques au public<\/h2><p class=\"whitespace-normal break-words\"><strong>Pour les \u00e9ducateurs et les partenaires :<\/strong><br>Professionnel mais collaboratif, mettant l\u2019accent sur l\u2019expertise partag\u00e9e et l\u2019apprentissage mutuel. Utilisez une terminologie sp\u00e9cifique \u00e0 l\u2019\u00e9ducation lorsque cela est appropri\u00e9, mais restez accessible. <\/p><p class=\"whitespace-normal break-words\">Pour les bailleurs de fonds et les parties prenantes :<br>Confiant et ax\u00e9 sur les r\u00e9sultats, avec des preuves claires d\u2019impact. \u00c9quilibrez l\u2019optimisme avec une \u00e9valuation r\u00e9aliste des d\u00e9fis et des solutions durables. <\/p><p class=\"whitespace-normal break-words\"><strong>Pour les communications publiques :<\/strong><br>Chaleureux et inspirant, mettant en avant les histoires humaines derri\u00e8re notre travail tout en maintenant professionnalisme et cr\u00e9dibilit\u00e9.<\/p><p class=\"whitespace-normal break-words\"><strong>Consid\u00e9rations mondiales :<\/strong><br>Rappelez-vous que nos communications atteignent des audiences dans plus de 116 pays avec des contextes culturels, des langues et des styles de communication diff\u00e9rents. Utilisez un langage qui se traduit bien et \u00e9vitez les suppositions ou r\u00e9f\u00e9rences culturelles qui pourraient ne pas r\u00e9sonner \u00e0 l\u2019\u00e9chelle mondiale. <\/p><p class=\"whitespace-normal break-words\"><strong>Principe de coh\u00e9rence :<\/strong><br>Qu\u2019il s\u2019agisse d\u2019un rapport officiel ou d\u2019une publication sur les r\u00e9seaux sociaux, notre voix reste reconnaissable comme \u00e9tant celle d\u2019Alfatoun \u2013 responsabilisante, claire, respectueuse et orient\u00e9e vers l\u2019action.<\/p><\/div><\/div><div class=\"h-8\"> <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef9fc6 e-flex e-con-boxed e-con e-parent\" data-id=\"4ef9fc6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf53d3 elementor-widget elementor-widget-spacer\" data-id=\"baf53d3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b905c70 e-flex e-con-boxed e-con e-parent\" data-id=\"b905c70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d644244 e-grid e-con-full e-con e-child\" data-id=\"d644244\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4a7c9 elementor-widget elementor-widget-video\" data-id=\"3e4a7c9\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/CIjGptCVrKk?si=eBdKQH1dWAv4Qdkm&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c998168 elementor-widget elementor-widget-video\" data-id=\"c998168\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/4Q_N1WlS_dY?si=6Rec0TlXHTXXUA0D&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2284542 elementor-widget elementor-widget-video\" data-id=\"2284542\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/oAKD7b-cCqc?si=A60-NgRZUk7kPRMc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615444a elementor-widget elementor-widget-video\" data-id=\"615444a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9XXD69i0g5k?si=xdlaAoI7KKV-42t6&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1f172 elementor-widget elementor-widget-video\" data-id=\"ae1f172\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/bxE1_XHXR_A?si=Datx3tiRJM7MoI6T&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41d294 elementor-widget elementor-widget-video\" data-id=\"b41d294\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9XcguUuPsak?si=n-sNzsyI_pDODKp8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9e205b e-flex e-con-boxed e-con e-parent\" data-id=\"a9e205b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59c91d9 elementor-widget elementor-widget-shortcode\" data-id=\"59c91d9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><table id=\"dlp_b3a3107b5ec861f8_1\" class=\"posts-data-table\" width=\"100%\" data-config=\"{&quot;pageLength&quot;:25,&quot;pagingType&quot;:&quot;numbers&quot;,&quot;serverSide&quot;:false,&quot;autoWidth&quot;:true,&quot;clickFilter&quot;:&quot;1&quot;,&quot;scrollOffset&quot;:15,&quot;resetButton&quot;:false,&quot;lengthMenu&quot;:[[10,25,50,100,-1],[10,25,50,100,&quot;All&quot;]],&quot;columnDefs&quot;:[{&quot;className&quot;:&quot;col-title&quot;,&quot;targets&quot;:0},{&quot;className&quot;:&quot;col-excerpt&quot;,&quot;targets&quot;:1},{&quot;className&quot;:&quot;col-date_modified&quot;,&quot;targets&quot;:2},{&quot;className&quot;:&quot;col-download_count&quot;,&quot;targets&quot;:3},{&quot;className&quot;:&quot;col-link&quot;,&quot;targets&quot;:4}],&quot;responsive&quot;:{&quot;details&quot;:{&quot;display&quot;:&quot;child_row&quot;}},&quot;language&quot;:{&quot;info&quot;:&quot;_TOTAL_ documents&quot;,&quot;infoEmpty&quot;:&quot;0 documents&quot;,&quot;emptyTable&quot;:&quot;Aucun documents correspondant.&quot;,&quot;zeroRecords&quot;:&quot;Aucun documents correspondant.&quot;,&quot;totalsSingle&quot;:&quot;document&quot;,&quot;totalsPlural&quot;:&quot;documents&quot;},&quot;dom&quot;:&quot;&lt;\\&quot;posts-table-wrapper hello-elementor\\&quot;&lt;\\&quot;posts-table-above posts-table-controls\\&quot;f&gt;t&lt;\\&quot;posts-table-below posts-table-controls\\&quot;lip&gt;&gt;&quot;,&quot;multiDownloadButton&quot;:true,&quot;multiDownloadPosition&quot;:&quot;above&quot;,&quot;multiDownloadText&quot;:&quot;Download Selected Documents&quot;}\" data-filters=\"false\" data-order=\"[]\"><thead><tr><th class=\"all\" data-name=\"title\" data-orderable=\"true\" data-searchable=\"true\" data-priority=\"1\">Titre<\/th><th data-name=\"excerpt\" data-orderable=\"true\" data-searchable=\"true\" data-priority=\"4\">R\u00e9sum\u00e9<\/th><th data-name=\"date_modified\" data-orderable=\"true\" data-searchable=\"true\" data-priority=\"5\">Derni\u00e8re modification<\/th><th data-name=\"download_count\" data-orderable=\"true\" data-searchable=\"true\" data-priority=\"13\">T\u00e9l\u00e9chargements<\/th><th data-name=\"link\" data-orderable=\"false\" data-searchable=\"false\" data-priority=\"10\">Lien<\/th><\/tr><\/thead><tbody><tr id=\"post-row-1930\" class=\"post-row post-type-dlp_document dlp_document-1930 publish\"><td><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/document\/aflatoun-tone-of-voice-guide-in-arabic\/\">Aflatoun Tone of Voice Guide in Arabic<\/a><\/td><td><p>\u064a\u0639\u0643\u0633 \u0623\u0633\u0644\u0648\u0628\u0646\u0627 \u0641\u064a \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0623\u0646\u0641\u0633\u0646\u0627 \u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0644\u0647\u0627 \u0645\u0646\u0638\u0645\u0629 \u0623\u0641\u0644\u0627\u062a\u0648\u0646 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0643\u0634\u0631\u064a\u0643 \u0645\u0648\u062b\u0648\u0642 &hellip;<\/p>\n<\/td><td data-sort=\"1759836900\">octobre 7, 2025<\/td><td><\/td><td><div class=\"dlp-table-document-link-wrap\"><a href=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Tone-of-Voice-Guide-for-Aflatoun-International-in-Arabic.pdf\" class=\"dlp-download-link dlp-download-button document-library-pro-button button btn\" data-download-id=\"1930\"  download=\"Tone-of-Voice-Guide-for-Aflatoun-International-in-Arabic.pdf\" type=\"application\/pdf\">Download<\/a><input type=\"checkbox\" name=\"zip-urls\" data-download-url=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Tone-of-Voice-Guide-for-Aflatoun-International-in-Arabic.pdf\" data-download-id=\"1930\" \/><\/div><\/td><\/tr><tr id=\"post-row-1924\" class=\"post-row post-type-dlp_document dlp_document-1924 publish\"><td><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/document\/aflatoun-international-%d1%82%d0%be%d0%bd-%d0%b3%d0%be%d0%bb%d0%be%d1%81%d0%b0\/\">Aflatoun International \u0422\u041e\u041d \u0413\u041e\u041b\u041e\u0421\u0410<\/a><\/td><td><p>\u041d\u0430\u0448 \u0442\u043e\u043d \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 Aflatoun International \u043a\u0430\u043a \u043d\u0430\u0434\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u2013 &hellip;<\/p>\n<\/td><td data-sort=\"1759835476\">octobre 7, 2025<\/td><td><\/td><td><div class=\"dlp-table-document-link-wrap\"><a href=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Aflatoun-\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043f\u043e-\u0442\u043e\u043d\u0443-\u043e\u0431\u0449\u0435\u043d\u0438\u044f.pdf\" class=\"dlp-download-link dlp-download-button document-library-pro-button button btn\" data-download-id=\"1924\"  download=\"Aflatoun-\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043f\u043e-\u0442\u043e\u043d\u0443-\u043e\u0431\u0449\u0435\u043d\u0438\u044f.pdf\" type=\"application\/pdf\">Download<\/a><input type=\"checkbox\" name=\"zip-urls\" data-download-url=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Aflatoun-\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e-\u043f\u043e-\u0442\u043e\u043d\u0443-\u043e\u0431\u0449\u0435\u043d\u0438\u044f.pdf\" data-download-id=\"1924\" \/><\/div><\/td><\/tr><tr id=\"post-row-1912\" class=\"post-row post-type-dlp_document dlp_document-1912 publish\"><td><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/document\/aflatoun-guide-du-ton-de-voix\/\">Aflatoun guide du ton de Voix<\/a><\/td><td><p>Notre ton refl\u00e8te la position unique d&rsquo;Aflatoun International en tant que partenaire de confiance dans &hellip;<\/p>\n<\/td><td data-sort=\"1759833362\">octobre 7, 2025<\/td><td><\/td><td><div class=\"dlp-table-document-link-wrap\"><a href=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Aflatoun-Guide-du-ton-de-Voix.pdf\" class=\"dlp-download-link dlp-download-button document-library-pro-button button btn\" data-download-id=\"1912\"  download=\"Aflatoun-Guide-du-ton-de-Voix.pdf\" type=\"application\/pdf\">Download<\/a><input type=\"checkbox\" name=\"zip-urls\" data-download-url=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Aflatoun-Guide-du-ton-de-Voix.pdf\" data-download-id=\"1912\" \/><\/div><\/td><\/tr><tr id=\"post-row-1904\" class=\"post-row post-type-dlp_document dlp_document-1904 publish\"><td><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/document\/guia-de-tono-de-voz-de-aflatoun-international\/\">Gu\u00eda de TONO DE VOZ de Aflatoun International<\/a><\/td><td><p>Nuestro tono de voz refleja la posici\u00f3n \u00fanica de Aflatoun International como socio de confianza &hellip;<\/p>\n<\/td><td data-sort=\"1759833382\">octobre 7, 2025<\/td><td>1<\/td><td><div class=\"dlp-table-document-link-wrap\"><a href=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Guia-de-tono-de-voz-de-Aflatoun-International.pdf\" class=\"dlp-download-link dlp-download-button document-library-pro-button button btn\" data-download-id=\"1904\"  download=\"Guia-de-tono-de-voz-de-Aflatoun-International.pdf\" type=\"application\/pdf\">Download<\/a><input type=\"checkbox\" name=\"zip-urls\" data-download-url=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/10\/Guia-de-tono-de-voz-de-Aflatoun-International.pdf\" data-download-id=\"1904\" \/><\/div><\/td><\/tr><tr id=\"post-row-1459\" class=\"post-row post-type-dlp_document dlp_document-1459 publish\"><td><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/document\/aflatoun-international-tone-of-voice-guide\/\">Aflatoun International TONE OF VOICE ENG<\/a><\/td><td><p>Our tone of voice reflects Aflatoun International\u2019s unique position as a trusted partner in global &hellip;<\/p>\n<\/td><td data-sort=\"1759404969\">octobre 2, 2025<\/td><td>3<\/td><td><div class=\"dlp-table-document-link-wrap\"><a href=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/09\/Aflatoun-International-Tone-of-Voice-Guide.pdf\" class=\"dlp-download-link dlp-download-button document-library-pro-button button btn\" data-download-id=\"1459\"  download=\"Aflatoun-International-Tone-of-Voice-Guide.pdf\" type=\"application\/pdf\">Download<\/a><input type=\"checkbox\" name=\"zip-urls\" data-download-url=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/09\/Aflatoun-International-Tone-of-Voice-Guide.pdf\" data-download-id=\"1459\" \/><\/div><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ton de voix Notre ton de voix refl\u00e8te la position unique d\u2019Alfatoun International en tant que partenaire de confiance dans l\u2019\u00e9ducation mondiale \u2013 professionnel mais accessible, autoritaire mais chaleureux. Nous communiquons avec la confiance acquise au cours de plus de deux d\u00e9cennies d\u2019impact, tout en conservant une approche accessible qui rend compr\u00e9hensibles les concepts financiers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1739","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages\/1739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/comments?post=1739"}],"version-history":[{"count":2,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages\/1739\/revisions"}],"predecessor-version":[{"id":1848,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages\/1739\/revisions\/1848"}],"wp:attachment":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/media?parent=1739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}