{"id":1610,"date":"2025-02-06T09:58:03","date_gmt":"2025-02-06T09:58:03","guid":{"rendered":"https:\/\/brandmanual.aflatoun.org\/a-propos-du-manuel\/"},"modified":"2025-10-03T08:36:32","modified_gmt":"2025-10-03T08:36:32","slug":"a-propos-du-manuel","status":"publish","type":"page","link":"https:\/\/brandmanual.aflatoun.org\/fr\/a-propos-du-manuel\/","title":{"rendered":"\u00c0 propos du manuel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1610\" class=\"elementor elementor-1610 elementor-27\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec9d630 e-con-full e-flex e-con e-parent\" data-id=\"2ec9d630\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-496edb39 e-con-full e-flex e-con e-child\" data-id=\"496edb39\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3353e39a elementor-widget elementor-widget-heading\" data-id=\"3353e39a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019un guide de marque ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d3c373 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21d3c373\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2fa918 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a2fa918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le guide de marque Alfatoun est un manuel complet con\u00e7u pour garantir la coh\u00e9rence et le professionnalisme dans la repr\u00e9sentation de notre marque sur toutes les plateformes. Ce guide constitue une ressource essentielle pour toute personne impliqu\u00e9e dans la cr\u00e9ation de contenu, de supports marketing ou la gestion de la pr\u00e9sence de notre marque. Il fournit des informations d\u00e9taill\u00e9es sur notre identit\u00e9 visuelle, notre ton de voix et les meilleures pratiques afin de maintenir une image de marque forte et reconnaissable.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ca5d2c0 e-con-full e-flex e-con e-child\" data-id=\"2ca5d2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771db64c e-con-full e-flex e-con e-parent\" data-id=\"771db64c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94cc8e e-con-full e-flex e-con e-child\" data-id=\"94cc8e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4172f58f elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"4172f58f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-6.png\" alt=\"Title (6)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-5.png\" alt=\"Title (5)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-4.png\" alt=\"Title (4)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c54cbf4 e-con-full e-flex e-con e-child\" data-id=\"5c54cbf4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3349bbd0 elementor-widget elementor-widget-heading\" data-id=\"3349bbd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectif du guide de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb77d95 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb77d95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-0\">L\u2019objectif principal de ce guide est d\u2019informer, d\u2019inspirer et de renforcer notre identit\u00e9 de marque. Il informe les utilisateurs sur les \u00e9l\u00e9ments essentiels de notre marque, de l\u2019utilisation du logo \u00e0 l\u2019engagement sur les r\u00e9seaux sociaux. Il inspire la cr\u00e9ativit\u00e9 et l\u2019engagement en offrant une compr\u00e9hension claire de la personnalit\u00e9 et de la voix de notre marque. Enfin, il impose la coh\u00e9rence en d\u00e9finissant des lignes directrices qui garantissent que chaque aspect de notre image est align\u00e9 sur notre vision et mission globales.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc50d90 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc50d90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-459095c elementor-widget elementor-widget-heading\" data-id=\"459095c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Composants cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312f1318 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"312f1318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre guide de marque comprend des sections essentielles telles que :<\/p><ul><li>R\u00e9cit de la marque : Cette section explore l\u2019histoire de notre entreprise, sa mission, sa vision et ses valeurs, offrant une compr\u00e9hension approfondie de l\u2019essence et du but de notre marque.<\/li><li>Identit\u00e9 visuelle : Des directives d\u00e9taill\u00e9es sur l\u2019utilisation du logo, les palettes de couleurs, la typographie et les visuels garantissent que nos \u00e9l\u00e9ments visuels sont appliqu\u00e9s de mani\u00e8re coh\u00e9rente dans tous les supports.<\/li><li>Ton de voix : Cette section d\u00e9crit comment nous communiquons la personnalit\u00e9 et la voix de notre marque, en veillant \u00e0 ce que nos messages soient coh\u00e9rents et engageants.<\/li><li>Exemples et meilleures pratiques : Des exemples concrets et des meilleures pratiques aident \u00e0 illustrer comment appliquer efficacement nos directives de marque dans divers contextes.<\/li><\/ul><p> <\/p><p>En suivant ce guide, nous visons \u00e0 construire une marque forte et reconnaissable qui r\u00e9sonne avec notre public et refl\u00e8te nos valeurs et notre mission. Que vous soyez employ\u00e9, partenaire ou partie prenante, ce guide vous aidera \u00e0 comprendre et \u00e0 communiquer notre marque efficacement, garantissant que nous pr\u00e9sentons une image unifi\u00e9e et convaincante au monde. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3913940f elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3913940f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Des questions ? Contactez-nous ! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c1cdb6 e-flex e-con-boxed e-con e-parent\" data-id=\"0c1cdb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9dd4a91 e-con-full e-flex e-con e-child\" data-id=\"9dd4a91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d88a5f elementor-widget elementor-widget-heading\" data-id=\"7d88a5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous cherchez quelque chose ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6edeaa e-con-full e-flex e-con e-child\" data-id=\"b6edeaa\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32ca1ff e-con-full e-flex e-con e-child\" data-id=\"32ca1ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501b47a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"501b47a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-logos\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square.webp\" class=\"attachment-full size-full wp-image-115\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square.webp 500w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square-300x300.webp 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-logos\/\">Nos logos<\/a><\/h3><p class=\"elementor-image-box-description\">Toutes les versions du logo, y compris en noir et blanc, en deux couleurs et en quatre couleurs, ainsi que les directives pour leur utilisation.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93174de elementor-align-center elementor-widget elementor-widget-button\" data-id=\"93174de\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-logos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df9dac3 e-con-full e-flex e-con e-child\" data-id=\"df9dac3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d47dbb3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d47dbb3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/notre-palette-de-couleurs\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4.png\" class=\"attachment-full size-full wp-image-565\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/notre-palette-de-couleurs\/\">Notre palette de couleurs<\/a><\/h3><p class=\"elementor-image-box-description\">Couleurs primaires et secondaires de la marque, y compris les codes RGB, CMYK et HEX.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18d6d9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c18d6d9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/notre-palette-de-couleurs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd6ea95 e-con-full e-flex e-con e-child\" data-id=\"bd6ea95\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fecc030 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"fecc030\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/notre-typographie\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title.png\" class=\"attachment-full size-full wp-image-567\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/notre-typographie\/\">Notre typographie<\/a><\/h3><p class=\"elementor-image-box-description\">Polices s\u00e9lectionn\u00e9es et directives pour leur utilisation dans les titres, sous-titres et texte principal.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d18699 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8d18699\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/notre-typographie\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-966ed1c e-con-full e-flex e-con e-child\" data-id=\"966ed1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a57b7d7 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a57b7d7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-images-et-graphismes\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1.png\" class=\"attachment-full size-full wp-image-568\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-images-et-graphismes\/\">Nos images et graphismes<\/a><\/h3><p class=\"elementor-image-box-description\">Exemples d\u2019images et de graphismes qui repr\u00e9sentent le mieux la marque, ainsi que des conseils pour les s\u00e9lectionner et les utiliser.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e40c15a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e40c15a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-images-et-graphismes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-252df6c e-con-full e-flex e-con e-child\" data-id=\"252df6c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2cadcc e-con-full e-flex e-con e-child\" data-id=\"a2cadcc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6b66f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fd6b66f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/ton-de-voix\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2.png\" class=\"attachment-full size-full wp-image-569\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/ton-de-voix\/\">Ton de voix<\/a><\/h3><p class=\"elementor-image-box-description\">Directives sur le ton et le style de communication de la marque, avec des exemples de langage appropri\u00e9 et inappropri\u00e9.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795e5e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"795e5e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/ton-de-voix\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7aa5ac e-con-full e-flex e-con e-child\" data-id=\"e7aa5ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021d593 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"021d593\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/aflatoun.org\/our-movement\/join-the-movement-toolkit\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"496\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission.png\" class=\"attachment-full size-full wp-image-376\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission.png 499w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission-300x298.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission-150x150.png 150w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/aflatoun.org\/our-movement\/join-the-movement-toolkit\/\">Rejoignez le mouvement<\/a><\/h3><p class=\"elementor-image-box-description\">La bo\u00eete \u00e0 outils \u00ab Rejoignez le mouvement \u00bb est votre package complet de ressources sur Alfatoun. Nous l\u2019avons cr\u00e9\u00e9e pour promouvoir la mission et l\u2019impact d\u2019Alfatoun. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4061f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b4061f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aflatoun.org\/our-movement\/join-the-movement-toolkit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa0d216 e-con-full e-flex e-con e-child\" data-id=\"aa0d216\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-addb7c3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"addb7c3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-modeles-modifiables\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3.png\" class=\"attachment-full size-full wp-image-570\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-modeles-modifiables\/\">Nos mod\u00e8les modifiables<\/a><\/h3><p class=\"elementor-image-box-description\">Exemples d\u2019utilisation correcte des \u00e9l\u00e9ments de marque dans divers supports marketing, tels que sites web, r\u00e9seaux sociaux, brochures et publicit\u00e9s.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35da7c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e35da7c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/nos-modeles-modifiables\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-767f754 e-con-full e-flex e-con e-child\" data-id=\"767f754\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a8ebd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a2a8ebd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/autres-ressources-numeriques\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"999\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets.webp\" class=\"attachment-full size-full wp-image-128\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets.webp 1000w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets-300x300.webp 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets-150x150.webp 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets-768x767.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/fr\/autres-ressources-numeriques\/\">Autres ressources num\u00e9riques<\/a><\/h3><p class=\"elementor-image-box-description\">Mod\u00e8les pour documents, pr\u00e9sentations et autres supports num\u00e9riques afin de maintenir la coh\u00e9rence de la marque dans un environnement digital.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcf691 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5dcf691\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/fr\/autres-ressources-numeriques\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce qu\u2019un guide de marque ? Le guide de marque Alfatoun est un manuel complet con\u00e7u pour garantir la coh\u00e9rence et le professionnalisme dans la repr\u00e9sentation de notre marque sur toutes les plateformes. Ce guide constitue une ressource essentielle pour toute personne impliqu\u00e9e dans la cr\u00e9ation de contenu, de supports marketing ou la gestion de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1610","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages\/1610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/comments?post=1610"}],"version-history":[{"count":8,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages\/1610\/revisions"}],"predecessor-version":[{"id":1900,"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/pages\/1610\/revisions\/1900"}],"wp:attachment":[{"href":"https:\/\/brandmanual.aflatoun.org\/fr\/wp-json\/wp\/v2\/media?parent=1610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}