{"id":1616,"date":"2025-02-06T09:58:03","date_gmt":"2025-02-06T09:58:03","guid":{"rendered":"https:\/\/brandmanual.aflatoun.org\/acerca-del-manual\/"},"modified":"2025-10-03T08:36:33","modified_gmt":"2025-10-03T08:36:33","slug":"acerca-del-manual","status":"publish","type":"page","link":"https:\/\/brandmanual.aflatoun.org\/es\/acerca-del-manual\/","title":{"rendered":"Acerca del manual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1616\" class=\"elementor elementor-1616 elementor-27\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec9d630 e-con-full e-flex e-con e-parent\" data-id=\"2ec9d630\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-496edb39 e-con-full e-flex e-con e-child\" data-id=\"496edb39\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3353e39a elementor-widget elementor-widget-heading\" data-id=\"3353e39a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un manual de marca?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d3c373 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21d3c373\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2fa918 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a2fa918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El manual de marca de Alfatoun es una gu\u00eda integral dise\u00f1ada para garantizar la coherencia y el profesionalismo en la representaci\u00f3n de nuestra marca en todas las plataformas. Este manual sirve como un recurso esencial para cualquier persona involucrada en la creaci\u00f3n de contenido, materiales de marketing o la gesti\u00f3n de la presencia de la marca. Proporciona informaci\u00f3n detallada sobre nuestra identidad visual, tono de voz y mejores pr\u00e1cticas para mantener una imagen de marca fuerte y reconocible.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ca5d2c0 e-con-full e-flex e-con e-child\" data-id=\"2ca5d2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771db64c e-con-full e-flex e-con e-parent\" data-id=\"771db64c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94cc8e e-con-full e-flex e-con e-child\" data-id=\"94cc8e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4172f58f elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"4172f58f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-6.png\" alt=\"Title (6)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-5.png\" alt=\"Title (5)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-4.png\" alt=\"Title (4)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c54cbf4 e-con-full e-flex e-con e-child\" data-id=\"5c54cbf4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3349bbd0 elementor-widget elementor-widget-heading\" data-id=\"3349bbd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prop\u00f3sito del manual de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb77d95 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb77d95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-0\">El prop\u00f3sito principal de este manual es informar, inspirar y reforzar nuestra identidad de marca. Informa a los usuarios sobre los elementos esenciales de nuestra marca, desde el uso del logotipo hasta la interacci\u00f3n en redes sociales. Inspira creatividad y compromiso al proporcionar una comprensi\u00f3n clara de la personalidad y voz de la marca. Finalmente, refuerza la coherencia mediante pautas que aseguran que cada aspecto de nuestra identidad est\u00e9 alineado con nuestra visi\u00f3n y misi\u00f3n globales.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc50d90 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc50d90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-459095c elementor-widget elementor-widget-heading\" data-id=\"459095c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Componentes clave<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312f1318 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"312f1318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestro manual de marca incluye secciones esenciales como:<\/p><ul><li>Narrativa de la marca: esta secci\u00f3n profundiza en la historia de nuestra empresa, misi\u00f3n, visi\u00f3n y valores, proporcionando una comprensi\u00f3n profunda de la esencia y prop\u00f3sito de nuestra marca.<\/li><li>Identidad visual: pautas detalladas sobre el uso del logotipo, paletas de colores, tipograf\u00eda e im\u00e1genes garantizan que nuestros elementos visuales se apliquen de manera coherente en todos los medios.<\/li><li>Tono de voz: esta secci\u00f3n describe c\u00f3mo comunicamos la personalidad y la voz de nuestra marca, asegurando que nuestro mensaje sea coherente y atractivo.<\/li><li>Ejemplos y mejores pr\u00e1cticas: ejemplos reales y buenas pr\u00e1cticas ayudan a ilustrar c\u00f3mo aplicar eficazmente nuestras directrices de marca en distintos contextos.<\/li><\/ul><p> <\/p><p>Siguiendo este manual, buscamos construir una marca fuerte y reconocible que resuene con nuestro p\u00fablico y refleje nuestros valores y misi\u00f3n. Ya seas empleado, socio o parte interesada, esta gu\u00eda te ayudar\u00e1 a comprender y comunicar eficazmente nuestra marca, asegurando que presentemos una imagen unificada y atractiva al mundo. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3913940f elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3913940f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/contactanos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00bfPreguntas? \u00a1Cont\u00e1ctanos! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c1cdb6 e-flex e-con-boxed e-con e-parent\" data-id=\"0c1cdb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9dd4a91 e-con-full e-flex e-con e-child\" data-id=\"9dd4a91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d88a5f elementor-widget elementor-widget-heading\" data-id=\"7d88a5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfBuscas algo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6edeaa e-con-full e-flex e-con e-child\" data-id=\"b6edeaa\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32ca1ff e-con-full e-flex e-con e-child\" data-id=\"32ca1ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501b47a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"501b47a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestros-logotipos\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square.webp\" class=\"attachment-full size-full wp-image-115\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square.webp 500w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square-300x300.webp 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/aflatoun-logo-square-150x150.webp 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestros-logotipos\/\">Nuestros logotipos<\/a><\/h3><p class=\"elementor-image-box-description\">Todas las versiones del logotipo, incluidas en blanco y negro, en dos colores y en cuatro colores, junto con pautas para su uso.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93174de elementor-align-center elementor-widget elementor-widget-button\" data-id=\"93174de\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestros-logotipos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df9dac3 e-con-full e-flex e-con e-child\" data-id=\"df9dac3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d47dbb3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d47dbb3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestra-paleta-de-colores\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4.png\" class=\"attachment-full size-full wp-image-565\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Untitled-design-4-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestra-paleta-de-colores\/\">Nuestra paleta de colores<\/a><\/h3><p class=\"elementor-image-box-description\">Colores primarios y secundarios de la marca, incluidos los c\u00f3digos RGB, CMYK y HEX.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18d6d9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c18d6d9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestra-paleta-de-colores\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd6ea95 e-con-full e-flex e-con e-child\" data-id=\"bd6ea95\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fecc030 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"fecc030\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestra-tipografia\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title.png\" class=\"attachment-full size-full wp-image-567\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestra-tipografia\/\">Nuestra tipograf\u00eda<\/a><\/h3><p class=\"elementor-image-box-description\">Fuentes seleccionadas y pautas para su uso en t\u00edtulos, subt\u00edtulos y texto principal.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d18699 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8d18699\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestra-tipografia\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-966ed1c e-con-full e-flex e-con e-child\" data-id=\"966ed1c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a57b7d7 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a57b7d7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestras-imagenes-y-graficos\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1.png\" class=\"attachment-full size-full wp-image-568\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-1-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestras-imagenes-y-graficos\/\">Nuestras im\u00e1genes y gr\u00e1ficos<\/a><\/h3><p class=\"elementor-image-box-description\">Ejemplos de im\u00e1genes y gr\u00e1ficos que mejor representan la marca, junto con consejos para seleccionarlos y utilizarlos.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e40c15a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e40c15a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestras-imagenes-y-graficos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-252df6c e-con-full e-flex e-con e-child\" data-id=\"252df6c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2cadcc e-con-full e-flex e-con e-child\" data-id=\"a2cadcc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6b66f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fd6b66f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/tono-de-voz\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2.png\" class=\"attachment-full size-full wp-image-569\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-2-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/tono-de-voz\/\">Tono de voz<\/a><\/h3><p class=\"elementor-image-box-description\">Directrices para el tono y estilo de comunicaci\u00f3n de la marca, incluidas ejemplos de lenguaje apropiado e inapropiado.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795e5e4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"795e5e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/tono-de-voz\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7aa5ac e-con-full e-flex e-con e-child\" data-id=\"e7aa5ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021d593 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"021d593\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/aflatoun.org\/our-movement\/join-the-movement-toolkit\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"496\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission.png\" class=\"attachment-full size-full wp-image-376\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission.png 499w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission-300x298.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Join-Our-Mission-150x150.png 150w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/aflatoun.org\/our-movement\/join-the-movement-toolkit\/\">\u00danete al movimiento<\/a><\/h3><p class=\"elementor-image-box-description\">El kit de herramientas \u201c\u00danete al movimiento\u201d es tu paquete completo de recursos sobre Alfatoun. Lo creamos para promover la misi\u00f3n e impacto de Alfatoun. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4061f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b4061f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aflatoun.org\/our-movement\/join-the-movement-toolkit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa0d216 e-con-full e-flex e-con e-child\" data-id=\"aa0d216\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-addb7c3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"addb7c3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestras-plantillas-editables\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3.png\" class=\"attachment-full size-full wp-image-570\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3.png 1200w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-300x300.png 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-1024x1024.png 1024w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-150x150.png 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/08\/Title-3-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestras-plantillas-editables\/\">Nuestras plantillas editables<\/a><\/h3><p class=\"elementor-image-box-description\">Ejemplos de uso correcto de los elementos de marca en distintos materiales de marketing, como sitios web, redes sociales, folletos y anuncios.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35da7c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e35da7c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/nuestras-plantillas-editables\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-767f754 e-con-full e-flex e-con e-child\" data-id=\"767f754\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a8ebd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a2a8ebd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/otros-recursos-digitales\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"999\" src=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets.webp\" class=\"attachment-full size-full wp-image-128\" alt=\"\" srcset=\"https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets.webp 1000w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets-300x300.webp 300w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets-150x150.webp 150w, https:\/\/brandmanual.aflatoun.org\/wp-content\/uploads\/2025\/02\/digita0assets-768x767.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/brandmanual.aflatoun.org\/es\/otros-recursos-digitales\/\">Otros recursos digitales<\/a><\/h3><p class=\"elementor-image-box-description\">Plantillas para documentos, presentaciones y otros materiales digitales para ayudar a mantener la coherencia de la marca en un entorno digital.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcf691 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5dcf691\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandmanual.aflatoun.org\/es\/otros-recursos-digitales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saber m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un manual de marca? El manual de marca de Alfatoun es una gu\u00eda integral dise\u00f1ada para garantizar la coherencia y el profesionalismo en la representaci\u00f3n de nuestra marca en todas las plataformas. Este manual sirve como un recurso esencial para cualquier persona involucrada en la creaci\u00f3n de contenido, materiales de marketing o la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1616","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/pages\/1616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/comments?post=1616"}],"version-history":[{"count":10,"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/pages\/1616\/revisions"}],"predecessor-version":[{"id":1903,"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/pages\/1616\/revisions\/1903"}],"wp:attachment":[{"href":"https:\/\/brandmanual.aflatoun.org\/es\/wp-json\/wp\/v2\/media?parent=1616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}